Media Release: Alzheimer Scotland launches Let’s Talk about Dementia campaign

LTaD image for AllMediaScotland

STARTING in February 2015, Alzheimer Scotland – Action on Dementia is launching a Let’s Talk about Dementia campaign. The campaign aims to open up more discussion on the subject of dementia and to raise awareness of the importance of early diagnosis.

Stigma, negative perceptions of people with dementia and perceptions that there is little or no help available are some of the reasons which prevent people from seeking help sooner rather than later. The negative perceptions also create fear and worry meaning that many families avoid talking about dementia.

The worry that you or someone close to you may have dementia is one of the most difficult conversations we may have. The Let’s Talk about Dementia campaign hopes to raise awareness of and get families talking to each other and medical professionals so that more people living with dementia can get the help and support they need in place to ensure they have the best quality of life possible.

Alzheimer Scotland’s Let’s Talk about Dementia campaign will offer detailed information, support on the organisation’s website ( and via the Dementia Helpline (0808 808 3000) which is free to call and available 24 hours a day, 365 days a year.

Alzheimer Scotland will be promoting the campaign on radio, in print and through social media (Facebook and Twitter). Social media is particularly important, as these difficult conversations are often intergenerational; involving partners, adult children, grandchildren, other family members and beyond. We want people to share their own experiences of these often difficult conversations and if, in hindsight, they would have handled things differently. Alzheimer Scotland will also be sharing real life case studies, information and advice via its Facebook page and Twitter feed.

“I wish I’d trusted my instincts about dad earlier. Got us to sit down as a family and discuss it. If I had the chance again, that’s what I’d do.” Ian

“I knew there was something wrong with me and I kept asking questions until I found out what it was. My family and friends have been wonderful – they support me in so many ways and I’m glad I can talk openly to them. Nobody should have to face dementia alone. Never be afraid to ask: ask people, ask questions and ask for help.” Anne

“Nobody’s happy to get a diagnosis of dementia, but it was so much better than the not-knowing. It gave mum, and me, a way of dealing with the changes that were happening in her life.” Donna

MEDIA RELEASE issued by Alzheimer Scotland. You too can post your story ideas for journalists (aka Press or media releases), on Email for more information.

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Alzheimer Scotland contact details…

Contact: Kirsty Yanik
Phone: 07900498223