SCOTTISH Bakers are joining their counterparts across the UK in campaigning for Prime Minister, Mr Cameron, to put bread ‘back on his menu’.
Industry journal, British Baker, kick-started the action with Gordon Polson, director of the Federation of Bakers, the Craft bakers Association and Scottish Bakers who joined forces to deliver letters and bread to No 10.
Scottish Bakers, a 124 year-old trade association representing bakery companies in Scotland and providing bakery apprenticeships across the UK, has called for Mr Cameron to recognise the contribution that bakers up and down the land make to the UK economy and to reconsider his decision – as reported, widely, including here and here – to give up bread in a bid to lose weight.
In a letter to Mr Cameron, hand-delivered to No. 10 on Friday 6th February by leading lights in the bakery sector, including Scottish Bakers’ past president, Alan Stuart – the industry has called for the Prime Minister to give ‘bread a break’ and to recognise its vital place as part of a balanced and healthy diet.
The bakery sector in Scotland alone is estimated to support more than 20,000 jobs and makes a significant contribution to the Scottish food and drink economy.
Martyn Leek, editor of British Baker, which is spearheading the campaign, said: “We think the baking industry should be louder in defence of its greatest asset or else bread is in danger of becoming commoditised like milk.”
There has been much research to show that bread is perfectly healthy as part of a balanced diet, and many bakers now produce health-conscious breads, biscuits and cakes, with numerous gluten-free products also available.
Alan Clarke, chief executive of Scottish Bakers, said: “We have formally invited Mr Cameron to meet with our board, which is comprised of 18 owners and managing directors of bakery companies in Scotland, to enable us to highlight the important work that we do every day.
“We would also ask him to make positive comments in the press regarding the benefits of bread in a healthy, balanced diet.”
MEDIA RELEASE issued by Fourcade Communications. You too can post your story ideas for journalists (aka Press or media releases), on allmediascotland.com. Email firstname.lastname@example.org for more information.
Check out twitter.com/nonstopstories for your very own media releases feed…
Check out too twitter.com/allFoodPR.
To catch up on all the media releases recently posted on to allmediascotland.com, you need only click the link icon that you see towards the bottom right of our two media release ‘gateway boxes’.
Fourcade Communications contact details…
Contact: Julie Fourcade