Media Release: British music sales boosted by outstanding BRITs performances


Royal Blood, Paloma Faith, and the ‘Holy Trinity’ of British male artists – Ed Sheeran, Sam Smith and George Ezra – have all seen an immediate sales surge following last night’s BRIT Awards

IN an exciting night that showcased the outstanding success of British music of the past 12 months, led in particular by Ed Sheeran and Sam Smith with two BRITs each, other acts with cause to celebrate the BRIT Awards 2015 with MasterCard include Royal Blood, Paloma Faith and George Ezra.

Their stand-out performances enabled them to reach a much wider national audience and enjoy significant week-to-date sales lifts, according to Official Charts Company data.

The uplift was driven by digital downloads, although with the remainder of the week still to come, the impact will also be felt across audio streaming services and on the high street and online via increased sales of CDs and vinyl.

Rock band, Royal Blood, who received the BRIT Award for British Group from Led Zeppelin icon, Jimmy Page, before thrilling the audience with their bone-shaking performance of ‘Figure it Out’, saw demand for their self-titled album surge 209 per cent – it is now on course for a top five finish in the Official Albums Chart this week, having been at No.18 last week.

Paloma Faith, who was voted British Female Solo Artist, enjoyed an equally impressive 130 per cent lift in sales of her acclaimed album ‘A Perfect Contradiction’ (according to Official Charts Company data), while the single she performed so memorably against a rain-drenched backdrop, ‘Only Love Can Hurt Like This’, leapt a massive 189 per cent.

George Ezra, who was nominated for four awards including British Male Solo Artist and British Breakthrough Act, saw sales of his debut album, ‘Wanted On Voyage’, rise 75 per cent, though demand for British Single-nominated ‘Budapest’, which he also performed on the night, doubled (108 per cent).

Ed and Sam also saw big sales lifts to go with their double awards triumph.

Ed Sheeran’s ‘X’ saw a 73 per cent increase in sales, while the song he so brilliantly performed, ‘Bloodstream’, saw the largest increase of all the songs performed on the night – up a massive 211 per cent.

Five-times nominated Sam Smith benefitted hugely also – his album, ‘In the Lonely Hour’, is up 78 per cent, and the song he performed so beautifully, ‘Lay Me Down’, rose 95 per cent.

Madonna, who underlined her status as an icon with her impressive professionalism, has also seen sales of her greatest-hits album, ‘Celebration’, rise 62 per cent, while Taylor Swift, who opened the show to such great effect, has seen a 52 per cent pick-up in demand for her album, ‘1989’.

BPI and BRIT Awards chief executive, Geoff Taylor, comments: “The BRITs always have a galvanising effect on artist sales, and with nine stand-out performances generating huge social engagement, we’re seeing a significant lift in demand for a lot of the music that was featured in the show. With the remainder of the week still to come, this is shaping up to be one of the most impactful BRITs of recent years.”

TOP ten-performing acts to benefit most from the BRITs effect * based on sales percentage lift in album release only

Pos.       Artist                                     Album                                   +/- %  change in week-to-date sales

1.            Royal Blood                        Royal Blood                                        209 per cent

2.            Paloma Faith                     A Perfect Contradiction                 130 per cent

3.            Sam Smith                          In the Lonely Hour                              78 per cent

4.            George Ezra                       Wanted on Voyage                           75 per cent

5.            Ed Sheeran                         x                                                                73 per cent

6.            Madonna                            Celebration                                           62 per cent

7.            Ed Sheeran                         +                                                                59 per cent

8.            Taylor Swift                        1989                                                         52 per cent

9.            Take That                            III                                                              45 per cent

10.          Mark Ronson                     Uptown Special                                  42 per cent

Source:  Official Charts Company/BPI



Gennaro Castaldo, BPI Communications / 020 7801 1328 and 07801 194 139 / gennaro.castaldo@bpi.co.uk

Lynne McDowell, BPI Communications / 020 7803 1395 and 07763 619 709 / lynne.mcdowell@bpi.co.uk

Lauren Kreisler, Official Charts Company / 020 7620 7458 and 07789 886 263 / Lauren@officialcharts.com

Notes to Editors

About BPI

BPI represents the UK’s recorded music industry, which is one of the most exciting and thriving music sectors in the world. British artists account for one in eight albums purchased by fans around the globe.

As a trade body, we champion the interests of our membership which includes more than 300 independent music companies and the UK’s major record companies. Together, BPI’s members account for 85 per cent of all music sold in the UK. BPI organises the BRIT Awards show and the Classic BRIT Awards show from which substantial proceeds go to the BRIT Trust – the BPI’s charitable arm – which has donated almost £20 million to charitable causes nationwide since its foundation in 1989.

About Official Charts Company

The Official Charts Company are the providers of the UK’s only official music and video charts, as seen at OfficialCharts.com, on BBC Radio 1, MTV, Music Week, The Sun, Daily Mirror, Daily Star and many more. Compiling its charts purely from sales information gathered across all key distribution (or entertainment) channels including all major high street retail chains, independent stores, supermarkets, mail order internet retailers and digital music service providers. This market research sample equates to 99 per cent of the total UK singles market; 98 per cent of the total UK albums market and 90 per cent of the total UK DVD market.

The Official Charts Company is a joint venture between record labels’ body the BPI and ERA, the Entertainment Retailers Association. The Official Charts Company are responsible for the commissioning, marketing, distribution and management of the UK’s industry standard music charts and industry sales data.

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