Media Release: Stripe secures digital and PR brief for Burn Stewart malts

BSD Malts Advert AW

LEADING brand communications agency, Stripe Communications, has won the account to deliver digital and PR services for Burn Stewart Distillers’ malt whisky brands, following a three-way competitive pitch.

Stripe will work with the team at Burn Stewart to deliver global digital and PR activity across its Bunnahabhain, Deanston and Tobermory (including Ledaig) brands. The remit includes:

  • Digital and social strategy development
  • Web optimisation, design and ecommerce
  • Community engagement, CRM and influencer outreach
  • Management of traditional PR and events

Activity across the three brands will centre on showcasing each malt’s personality and optimising owned channels to create a compelling user experience for domestic and international markets.

Alison Gibb, global marketing manager, Malts Portfolio, at Burn Stewart Distillers, said: “Stripe has a solid knowledge and understanding of the category and our brands, and demonstrated strong creative which will translate effectively across both PR and social platforms.

“They understand our needs and requirements, as well as our audiences, and have a compelling mixture of strategic thinking and delivery know-how to enable us to take our brands to the next level.”

Darcie Tanner, digital director at Stripe, added: “Each Burn Stewart brand is rich in storytelling potential, making this a really exciting brief. With a strong digital focus to the account, our role is to provide solid strategic direction and compelling content.

“This will enhance the brand personalities, which in turn will help to engage consumers and build on their relationships with the brands across every channel.”


About Stripe Communications

Stripe helps some of the best brands in the UK to think and act differently, delivering communications campaigns for clients including: A.G. Barr, IRN-BRU, Magners, Burn Stewart, Strathmore Water, John Lewis, ScottishPower, The Scottish Government, Stewart Milne Homes, The Kitchin and VELUX.

We are part of Cello Signal, which is part of Cello Group PLC, and are proud to be the 2014 UK CIPR Excellence Awards Outstanding PR Consultancy of the Year.

About Burn Stewart

Burn Stewart Distillers is part of the Distell Group Limited, Africa’s leading producer and marketer of spirits, fine wines, ciders and ready to drinks. The company’s head office is based in East Kilbride, Scotland, and its principal trading activities are the distillation, blending, bottling and marketing of Scotch whisky brands globally.

The company owns and operates three malt distilleries: Bunnahabhain (Islay), Tobermory (Mull) and Deanston (Doune, near Stirling). It has a blending and maturation facility in Airdrie and a bottling hall and dry and finished goods storage site in East Kilbride. The company also operates a sales and marketing branch in Taiwan.

Burn Stewart produces and markets a well-balanced range of Scotch Whisky brands. Its core blends include Scottish Leader and Black Bottle, with the single malts portfolio consisting of Bunnahabhain, Tobermory, Deanston and Ledaig.

With a dedicated staff of approximately 240 located in various sites throughout the world, BSD LTD employees have an average service of nine years, with 37 per cent of staff having worked with the company for more than ten years and 11 per cent for over 20 years.

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Stripe Communications contact details…


Contact: Morna McLelland