The BIG Partnership has been named the top PR agency outside of London for the seventh year running, according to independent industry figures.
The 2015 PR Week Top 150 league table found BIG was the largest agency outside the capital, with fee income for the calendar year 2014 reaching £7.8 million – a rise of 11 per cent on the previous 12 months, following a year of strong growth.
The agency, which recently celebrated its 15th anniversary, is enjoying a good start to the year in 2015, bringing on a number of new clients across its service lines and five offices.
BIG’s digital division continued its expansion with the hiring of Jessica McAndrew from Frame Digital, Euan Blair from Peach Digital and Alice Ritchie from DigitasLBi, while the events team booked an increase in revenues of 33 per cent year-on-year.
The Aberdeen office had a bright start to the year by taking on new clients worth more than £150,000 in annual fees.
Neil Gibson, director and co-founder of The BIG Partnership, said: “This position in PR Week’s annual survey is testament to the hard work the company has put in over the last 12 months.
“We’re operating in a dynamic and fast-changing market and we’re determined to invest to stay ahead and keep on delivering results for our clients. A big part of our success lies with the quality of our staff and we’re always looking to identify new talent to help maintain our market position.”
The PR Week research comes shortly after global research firm Relationship Audits & Management (RAM) conducted an independent survey of BIG’s clients. The company found BIG’s results outstripped the PR industry average in every category.
BIG’s clients were highly likely to recommend the firm, with an average recommendation score of 8.5 which compared with 7.3 across the industry. The agency also registered an 8.1 for its relationships with clients, against an industry average of 7.2.
Neil Gibson added: “Our ambition has always been to be more than just a PR agency – we’re a trusted advisor. When we started 15 years ago clients wanted different things, but this research demonstrates that we’ve adapted to their needs and tailored our services to match.
“Excellent communications advice remains at the core of our business, and that’s being enhanced further by our continuing investment in digital integration; whether we’re building websites, designing infographics or running pay per click and search engine optimisation campaigns. It’s a significant area of growth for the company.”
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