Media Release: Launch of the James Allan Memorial Trophy 2015 – a skills competition for young bakers in Scotland


Photocall invitation

Date:-19th May 2015

Press arrival: 11.30am

Venue: Campbells of Chief, 59 King Street, Crieff PH7 3HB


Michelle McManus

Robert Garner, current holder of James Allan Trophy

Sarah Dick, apprentice at The Apple pie Bakery

Hamish amd Elizabeth Allan

Alan Clarke of Scottish Bakers

Scott Anderson of Scottish Bakers

Lesley Redley of Scottish Bakers

Carolyn Thornton- Make A Wish

Purpose: To launch the search for this year’s Bakery Modern Apprentice of the Year who will be awarded the James Allan Memorial Trophy.

Plan for the day

To ice 240 Empire Biscuits (in two teams) and sell them for the Make A Wish Foundation.

* * *

CAMPBELL’S Bakery of Crieff is the location for the launch of this year’s Bakery Modern Apprentice of the Year competition, which is organised by Scottish Bakers, the Trade Association for bakers in Scotland.

Iain Campbell, from Campbell’s Bakery, was delighted to be hosting the launch event, saying: “Last year, I was very proud to see one of my staff, Robert Garner win the James Allan Memorial Trophy which is presented to the winning apprentice.

“It is essential to protect the craft skills in our industry and this is a great competition to recognise the skills that apprentice bakers possess.”

The competition is being launched during Scottish Apprenticeship week.

Alan Clarke, chief executive of Scottish Bakers, commented: “We are the largest provider of work-based bakery apprenticeships across the UK and it’s great to see Skills Development Scotland supporting the development of the skills, knowledge and competence of young people and employees within the food and drink sector in Scotland.

“Scottish Apprenticeship week gives us the opportunity to highlight the key role that Modern Apprenticeships play in the Scottish food and drink sector and we are delighted to be launching the search for the Bakery Apprentice of the Year during this important week.”

Michelle McManus, who won ITV’s pop idol when she was 23, loves cakes, saying: “I am so impressed with the skills that the bakers possess.

“I love eating not baking and when you see the winners of this competition it makes you realise the passion that there is within the bakery sector and the importance of retaining the skills in the industry.”

The launch is supporting the Make a Wish Foundation charity and Carolyn Thornton, their Scottish manager was enthusiastic, saying: ”we are delighted that this competition is being launched with the making of special Make a Wish empire biscuits and we would like to thank Campbell’s Bakery of Crieff their kind generosity.”

The completion is open to anyone completing a Scottish bakery Modern Apprenticeship and winners will be announced in September 2015.

Editors Notes

Campbell’s Bakery is located at 59 King Street, Crieff PH7 3HB

Scottish Bakers was established in 1891 and since then we have represented and promoted the interests of the bakery trade in Scotland.

We aim to be an integral part of each member’s business by providing support for Bakers of all sizes.

We provide a valuable source of help, advice, information, assistance and skills development for bakers throughout Scotland.

But most importantly, Scottish Bakers belongs to its members, we are all there for their benefit and are proud of our motto, ‘for the good of all’.


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