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The Love Bug Jute Bag, design by pop icon Sandi Thom exclusively for St John’s Shopping Centre in Perth, Scotland, has proved a hit with local fans on the first weekend of the campaign.

The “Love Bug Jute Bag” is the first eco-bag in the UK to be designed by a pop star, and was released to the public in a limited edition format on Saturday.

Sandi’s design depicts a love bug on a black ecologically sourced jute, long handled shopping bag costing £7.50.  

Demand for the bag over the first weekend was strong with additional orders for the bag being driven by Sandi Thom fan sites internationally. With only 500 bags in circulation, St John’s Shopping Centre management expected them to be in hot demand.

Siobhan McConnell, St John’s Shopping Centre said “The long term benefits for the planet are considerable with £1 from each bag sold being donated to UK charity Waste Watch and it’s clear that Sandi Thom fans have travelled to the shopping centre from far and wide to get their hands on the very first editions.”

Maria Andrews from Waste Watch is delighted to receive a donation from the Love Bug Bag plastic amnesty. She said “This initiative helps to encourage shoppers to reduce waste as single use plastic bags have no place in today’s society.”

Thrifty green fashionistas are also able to save £1 off the cost of their bag if they bring in their old plastic bags for recycling.

For further information about activities in St John’s Shopping Centre please log on to www.stjshopping.co.uk