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Keane will release a limited edition of 'Nothing In My Way', their third single taken from 'Under The Iron Sea', on a ground breaking new format for a singles release - the USB memory Stick.

Only 1,500 will be produced for fans, and they will be available solely through HMV stores around the UK. 

'Nothing In My Way'will be released on USB on Monday, 30th October 2006 and will retail for £3.99.  It will be presented in standard-sized CD packaging, with the memory stick shrink-wrapped to the sleeve artwork, so it will be easy to merchandise in-store.  The single will also be available on CD, vinyl and digital formats.

This unique innovative format bridges the gap between physical and digital channels of music distribution, and offers a truly multi-platform media package.
The uniqueness of this new product also extends to the fact that it is re-usable, as this memory has a huge capacity of over 500mb (512mb), and is the world's thinnest flash drive. 

Gary Rolfe, HMV Head of Music comments: "HMV has always helped to pioneer the development of new formats, so we're delighted to support this groundbreaking initiative from Keane and Island Records by being the first retailer to stock such a release.

"It fits perfectly with our stated aim of giving fans the widest possible access to music and entertainment products across all platforms, however and whenever they wish to buy them - in-store, online and digitally. The beauty of this product is that it brings all these different elements together, further underlining our credentials as a multi-channel specialist."

Jon Turner, General Manager Island Records adds: "I'm delighted that Island Records are leading the way in embracing groundbreaking and innovative ways to deliver music to the consumer. The Kingmax SuperStick introduces a new dynamic to the format business and could well become a standard music carrier in the future. 

"We wanted to offer the fans something unique, and this format gives the user a whole host of benefits, ranging from the obvious in terms of content delivery, to the fact that it can be re-used as a content holder. It's the ultimate in added value."

Editor's Notes

'Nothing In My Way' is the third single taken from Keane's highly acclaimed album, 'Under The Iron Sea',, and will be released on 30th October 2006.

The band will embark on their first UK tour since 2004, commencing at Hull Arena on 17th October.

HMV is the UK & Ireland's leading music, dvd & games specialist with a trading heritage that stretched back to 1921, when its first store opened on London's Oxford Street. 

The company operates 230 stores nationwide, an online store at www.hmv.co.uk and a downloads site www.hmvdigital.com, making it a true multi-channel specialist.

HMV sells more music across the UK and Ireland than any other retailer, including over half the singles sold on CD and vinyl, while its share of digital sales is growing.