Union Strikes Gold in Advertising Effectiveness Awards

A Scottish advertising agency was last night among the big winners at arguably the most prestigious of all the advertising awards ceremonies – the Institute of Practitioners in Advertising ‘Effectiveness Awards’.

The awards, which focus on the effectiveness of advertising – rather than how creative it is – saw Edinburgh-based The Union pick up one of just four gold awards. Entry to the awards, which are UK-wide, is restricted to agencies with an income of up to