3×1 nets Seafish contract

ONE of Scotland’s best-known PR agencies has netted one of the country’s bigger public affairs and media communications contracts: for the seafood authority, Seafish.

3×1 has been taken on to provide the agency with public affairs, media relations and reputation management, with the announcement coinciding with Seafood also choosing to retain Urban Niche Social Ltd, to provide its social media networking, and White Light Media, as its lead designers.

3×1 has worked with Seafish on individual projects these last four years, but thisnew contract represents a much bigger involvement.

Says James Wood, marketing communications manager at Seafish: “We are all looking forward to working with 3×1 to deliver maximum value to our industry and enhance its reputation. 3×1 should be proud that they have succeeded in what was a very tough and competitive pitch process.”