Ferry contract for capital PR firm

THE PR contract to promote Scotland’s only direct ferry to Europe – the Norfolkline ferry between Rosyth and Zeebrugge – has been won by an Edinburgh-based communications agency.

Holyrood Partnership is to provide a PR and social media campaign to raise awareness of the benefits of the route and showcase tourism opportunities in Belgium. It was selected after a seven-way pitch.

Says Chris Newey, Norfolkline’s general manger of Passenger Services for UK and Europe: “We were impressed by the creativity, energy and story-spotting talents of Holyrood Partnership to achieve our aims and already they have produced some superb results.”