A former marketing chief for Edinburgh’s Winter Festival is reported to have been appointed brands marketing manager by newspaper and magazine publisher, DC Thomson.
Says the Drum media and marketing magazine, John Paul Murphy – also a former marketing and brand manager for Edinburgh Napier University – has joined the Dundee-based publishing giant as it undertakes its recent policy to commercially develop its established cartoon characters, The Broons and Oor Wullie.
The Drum reports that Murphy “….has been tasked to deliver ‘a multiplatform coordinated marketing approach’ which will focus on growing the size and reach of the publisher’s magazine and children’s entertainment brands. These include The Beano, The Dandy, The People’s Friend, Shout and Commando.”
And it quotes Murphy as saying: “It would be fair to say that DC Thomson as a company is evolving from being a traditional publisher into a multimedia organisation. While its publishing brands, such as The Broons, Beano, Dandy, Commando, Shout and The People’s Friend are some of the most admired and best known in their respective markets, my appointment is one part of concerted effort to convert these brands undoubted potential into new and increased revenue streams.
“This will be achieved by more effective brand management and marketing, utilising all relevant channels available to us – traditional publishing, digital, events, sponsorship, promotions, advertising and licensing where appropriate.”