New Head of Marketing at VisitScotland

The tourism agency, VisitScotland, has appointed a new head of marketing.

Helen Campbell – whose role is to be head of UK & Ireland marketing – has been at VisitScotland for eight years and previously held the role of UK and Ireland group marketing manager.

She succeeds Alistair Gronbach who has moved on to become head of consulting within the organisation.

In a statement issued by VisitScotland, Campbell is quoted, as saying: “Having worked closely with Alistair Gronbach over the last eight years, I am delighted to be able to continue on with the great work already achieved by the UK and Ireland team. Our new domestic campaign ‘Surprise Yourself’ has already shown some very promising signs and it is my hope to further cement this with even closer industry links, refined offers and a greater understanding through listening to what our visitors want.”

The statement also quotes Malcolm Roughead, chief executive and director of marketing at VisitScotland commented: “At this time of economic uncertainty, it is incredibly important that this key part of our marketing activity is represented by someone who understands the product, and in Helen we have exactly that person. Over the eight years that she has been at VisitScotland we have seen the staycation effect turn into a trend. With Helen’s knowledge of the organisation and her experience of the industry, I feel we’re in perfect to position to exploit this even further.”

After completing a marketing degree at the University of Strathclyde, Campbell joined The Boroughloch Agency before becoming an associate director at the worldwide marketing group, The Marketing Store.