An Edinburgh-based marketing agency has won a pitch to handle the UK advertising account of leading food manufacturer Baxters Food Group.
The Leith Agency, which has helped create advertising for brands such as Irn Bru, will work with the manufacturer’s marketing team in a bid to deliver a new creative campaign this October.
Richard Marsham, Group Managing Partner at The Leith Agency, is quoted in a media release as saying: “Baxters is one of the most sought after brands in Scotland, if not the UK, to work for so it's with great pride and excitement that we embark on this campaign.
“We are confident we've identified a creative route that will help build the brand and raise its awareness with new and loyal consumers.”
Yvonne Adam, marketing director for Baxters, adds: “We are delighted to appoint The Leith agency and are looking forward to launching an engaging consumer campaign to help drive our sales in the crucial winter season.”