Scottish PR Awards Unveil 100-strong Shortlist

One hundred entries are in the running for annual awards celebrating the best of Scottish public relations.

The 2011 Scottish PRide Awards, run by the Scottish division of the Chartered Institute of Public Relations, are this year taking place in Glasgow on October 13.

Announcing the awards, Caroline Binnie, chair of CIPR Scotland, said: “The PRide Scotland shortlist reflects the strength and diversity of the public relations profession in Scotland. All entries go through a rigorous judging process with a UK panel of industry experts assessing the shortlisted entries and choosing the winners so reaching the shortlist is a real achievement. Congratulations to everyone and good luck for the awards night.”

The shortlist reads:

Corporate and Business Communications

SDI: a modern Scottish success story – Scottish Enterprise

Delivering Results – Scottish Enterprise

ITF – going global with oil and gas technology – The BIG Partnership

Celebrating Perth 800: The making of The Grouse Statue – The Edrington Group

Definitely Mabey – Weber Shandwick Scotland


‘Get Oan Yer Bike!' – How Smarts got Scots to Pedal for Scotland – Smarts

Glasgow 2014 – Sport Your Trainers – The BIG Partnership

The 7,000-mile Road To Wembley – The BIG Partnership / EuroChampsChallenge

Prostate Cancer Awareness Month 2011 – The Prostate Cancer Charity Scotland

Switching Scotland on to Digital Television – Weber Shandwick Scotland

Internal Communications

Putting the PRide back into nursing – NHS Greater Glasgow and Clyde

The Scottish Water Vision – Scottish Water

Modernising Pay campaign – The City of Edinburgh Council

Crisis Communications

Snow:Up To Our Thighs In It – Falkirk Council

H1N1 in the food chain – Grayling Scotland

Scottish Water – Big Freeze – Scottish Water

Loganair beats the ash cloud chaos – The BIG Partnership

Community Relations

The Big Lunch Scotland – Golley Slater Scotland

The Airdrie-Bathgate Rail Link – Network Rail and Grayling Scotland

GLAS-GOALS – NHS Greater Glasgow and Clyde

Drought Community Relations – Scottish Water Corporate Communications

The Big Green Challenge – Tricker PR

The White House – Craigmillar's Heartbeat – Weber Shandwick Scotland

Public Sector

Scottish Government recycling campaign – Golley Slater Scotland

Delivering Results – Scottish Enterprise

Scotland's Green Economy – Scottish Enterprise

Scotland's Census 2011 – The BIG Partnership

Arria – Weber Shandwick Scotland

New Year, New You -Time to Kick the Habit – Weber Shandwick Scotland

Best Campaign £10,000 and Under

Camera Obscura & World of Illusions: Communicating With Smoke and Mirrors – CM Porter Novelli

Breaking The (Pudding) Mould – Macphie of Glenbervie

Doggie donors saving lives – Smarts

Fort William Mountain Bike World Cup 2011 – Stripe Communications

Stop Scammers Stealing Loans – Student Loans Company

The Art Roch Edinburgh International Haggis Championship – The PR Company

Scotland's Dolphin Coast – Tricker PR

Consumer Relations

Flying Scotsman – East Coast Trains

Divino Enoteca – New Wine Venue Lives Up To Grape Expectations – Holyrood Partnership

Sourz – Give It Some…Summer – Stripe Communications

Novus Leisure -The launch of Glasgow's biggest house party, Mansion House – The BIG Partnership

Royal Deeside and The Cairngorms – Tricker PR

Best Use of Media Relations

One for the road: selling biofuel against the odds – Grayling Scotland & Edinburgh Napier University

Tennent's Flash Football – Material_UK

Launch of 2011/12 student finance application processes – Student Loans Company

Art Roch Edinburgh International Haggis Championship – The PR Company

Arria – Weber Shandwick Scotland

Integrated Communications

Water on the Web – 3×1 Public Relations

Winter warmer: the protect your pipes campaign – Business Stream

Freedom of Information: It's In Your Hands – Real PR, Dynam & the Scottish Information Commissioner

Novus Leisure -Launching Glasgow's biggest house party, Mansion House – The BIG Partnership

The Famous Grouse Famous 100 campaign – The BIG Partnership, Frame and MEC Global for Maxxium UK

Scotland's Year of Food and Drink – VisitScotland

And a thread runs through it… – Weber Shandwick Scotland

Best Use of Social Media

A Serving of Social Media – Holyrood Partnership

Student Finance England Social Media – Student Loans Company

A Taste of Island Life Online – Weber Shandwick and Isle of Jura

Best Use of Photography or Design

Take The Right Route – Falkirk Council

Royal Deeside Larder Food Events – Tricker PR

Creative Couture…Captured on Camera – Weber Shandwick Scotland

External Newspaper or Magazine

The Key: GHA's magazine for tenants – Glasgow Housing Association

Midlothian News – Midlothian Council

Deelicious – Tricker PR

MŌDH Magazine – A Textiles Scotland Publication – Weber Shandwick Scotland

Internal Newspaper or Magazine

The BPR & finance update – Business Stream

YourNews: Giving a voice to GHA staff – Glasgow Housing Association (GHA)

Response, Scottish Ambulance Service Staff Magazine – Scottish Ambulance Service

Best Website or Microsite

Turning on the tap to a flood of conversions – Business Stream

Stirling Castle Website – Historic Scotland

Social Work Changes Lives – The Social Work Challenge – Pagoda Public Relations

ScotlandVotes: Predicting the 2011 Election – Weber Shandwick Scotland

Best Event

Tennent's Flash Football – Material_UK

Mitsubishi to invest up to £100m: Snow, sake and the Scottish Samurai – Pagoda PR

Scottish Water Vision Awards – Scottish Water

Public Affairs

Midlothian Snowsports Centre at Hillend – Midlothian Council

ScotlandVotes: Predicting the 2011 Election – Weber Shandwick Scotland


Green Dog Walkers – Falkirk Council

Review 2010 – National Museums Scotland

Annual Report 2011 – Robert Wiseman Dairies

Literary Scotland – A Traveller's Guide – VisitScotland

UNITAID Annual Report 2009 – Weber Shandwick Design

Outstanding Young Communicator

Debbie Standen ACIPR – CM Porter Novelli

Laura Berry – Laura Berry

Stephen McLean ACIPR – Stephen McLean

Breea Keenan ACIPR – Student Loans Company

Mary McGarrie MCIPR – VisitScotland

Outstanding Small Consultancy

Bread PR: Fresh Advantage – Bread Public Relations

Give us a Wave – Wave PR Ltd

Outstanding In-House Public Relations Team

Probably… the best PR team in the world – Scottish Enterprise

University of Edinburgh – University of Edinburgh

One team for Scottish tourism – VisitScotland

Outstanding Public Relations Consultancy

Ten Years of Success – 3×1 Public Realtions

Pagoda: Integrated for High Impact – Pagoda PR

Stripe Communications – Stripe Communications

The BIG Partnership – The BIG Partnership

Ideas That Grow – Weber Shandwick Scotland

Scottish Public Sector Team of the Year

GHA's PR and Marketing Services Team: we're the talk of the town! – Glasgow Housing Association

Grampian Police Corporate Communications Department – Grampian Police

Enterprise. Delivered. – Scottish Enterprise

The Smarter Communications Team – Scottish Government