WEBER Shandwick has been named the outstanding PR agency of the year at awards celebrating the best of public relations in Scotland.
At the Chartered Institute of Public Relations in Scotland Awards, as well as taking the Outstanding Public Relations Consultancy title, Weber Shandwick also took a further eight prizes.
Meanwhile, the awards for the best outstanding in-house public relations team and Scottish public sector team of the year both went to Scottish Enterprise.
And Wave PR was named the best small consultancy for the fourth year running.
Taking the Young Communicator title was Laura Berry, of Holyrood Partnership.
Said Caroline Binnie, chair of CIPR in Scotland: “[These awards are] the pinnacle of the PR year and showcases the strength, professionalism and diversity of the industry in Scotland. Credibility, professional development and networking are at the heart of what CIPR has to offer its members, alongside setting the highest possible standards for the profession and [these] winners exemplify that standard. Congratulations to them all.”
Over 310 guests assembled at the Radisson Blu hotel in Glasgow for the ceremony. Some 131 entries across 25 categories were received.
The winners list reads:
Corporate and Business Communications
GOLD: Weber Shandwick Scotland – Definitely Mabey
SILVER: Scottish Enterprise – SDI: a modern Scottish success story
Not-for-Profit
GOLD: Smarts – ‘Get Oan Yer Bike!’ – How Smarts got Scots to Pedal for Scotland
SILVER: The BIG Partnership with EuroChampsChallenge – The 7,000-mile Road to Wembley
Internal Communications
GOLD: NHS Greater Glasgow and Clyde – Putting the PRide back into nursing
SILVER: The City of Edinburgh Council – Modernising Pay Campaign
Crisis Communications
GOLD: Falkirk Council – Snow: Up To Our Thighs In It
SILVER: Grayling Scotland – H1N1 in the food chain
Community Relations
GOLD: Golley Slater – The Big Lunch Scotland
SILVER: Network Rail and Grayling Scotland – The Airdrie-Bathgate Rail Link
Public Sector
GOLD: Weber Shandwick Scotland – Arria
SILVER: Scottish Enterprise – Delivering Results
Best Campaign £10K and Under
GOLD: The PR Company – The Art Roch Edinburgh International Haggis Championship
SILVER: CM Porter Novelli, Camera Obscura & World of Illusions – Communicating with Smoke and Mirrors
Consumer Relations
GOLD: Stripe Communications – Sourz – Give It Some …Summer
SILVER: The BIG Partnership, Novus Leisure – The launch of Glasgow’s biggest house party, Mansion House
Best Use of Media Relations
GOLD: Weber Shandwick Scotland – Arria
SILVER: Grayling Scotland & Edinburgh Napier University – One for the road: selling biofuel against the odds
Integrated Communications
GOLD: Weber Shandwick Scotland – And a thread runs through it …
SILVER: The BIG Partnership, Frame and MEC Global for Maxxium UK – The Famous Grouse 100 campaign
Best Use of Social Media
GOLD: Weber Shandwick Scotland and Isle of Jura – A Taste of Island Life Online
SILVER: Holyrood Partnership – A Serving of Social Media
Best Use of Photography or Design
GOLD: Weber Shandwick Scotland – Creative Couture …Captured on Camera
SILVER: Falkirk Council – Take the Right Route
External Newspaper or Magazine
GOLD: Glasgow Housing Association – The Key: GHA’s magazine for tenants
SILVER: Tricker PR – Deelicious
Internal Newsletter or Magazine
GOLD: Glasgow Housing Association – Your News: Giving a voice to GHA staff
SILVER: Business Stream – The BRP & finance update
Best Website or Microsite
GOLD: Weber Shandwick Scotland – ScotlandVotes: Predicting the 2011 Election
SILVER: Historic Scotland – Stirling Castle Website
Best Event
GOLD: Material_UK – Tennent’s Flash Football
SILVER: Pagoda PR – Mitsubishi to invest up to £100m: Snow, sake and the Scottish Samurai
Outstanding Young Communicator of the Year
Laura Berry, Holyrood Partnership
Outstanding Small Consultancy
GOLD: Wave PR – Give us a Wave
SILVER: Bread Public Relations – Bread PR: Fresh Approach
Outstanding In-house Public Relations Team
GOLD: Scottish Enterprise
SILVER: VisitScotland
Outstanding Public Relations Consultancy
GOLD: Weber Shandwick Scotland – Ideas that Grow
SILVER: 3×1 Public Relations – Ten Years of Success
Public Affairs
GOLD: Midlothian Council – Midlothian Snowsports Centre at Hillend
SILVER: Weber Shandwick Scotland – ScotlandVotes: Predicting the 2011 Election
Best Publication
GOLD: VisitScotland – Literary Scotland – A Traveller’s Guide
SILVER: Robert Wiseman Dairies – Annual Report 2011
Scottish Public Sector Team of the Year
GOLD: Scottish Enterprise – Enterprise. Delivered
SILVER: Scottish Government – The Smarter Communications Team
An individual award for Communicator of the Year went to Louise MacDonald, chief executive of of Young Scot, while a special award for the Best Use of Measurement and Evaluation went to Weber Shandwick Scotland, for Definitely Mabey.
