A PR campaign by Lothian and Borders Police has been named among the winners at UK-wide awards run by the Chartered Institute of Public Relations.
At the CIPR Excellence Awards ceremony – held last night and attended by 800 guests – Lothian and Borders was named winner of the Low Budget [PR] campaign, for its Made From Crime? campaign.
It also took a special award for Best Use of Measurement and Evaluation, open to all category winners.
The campaign used traditional media as well as Facebook and the Crimestoppers website to generate intelligence about people living on the proceeds of crime. Said the judges: “[It was] a fantastic example of what can be achieved for an organisation on a low budget. Based on significant research this campaign was thoroughly thought through to ensure the overall objectives of the organisation were met.
“The Proceeds of Crime Act doesn’t sound like something particularly engaging, but by providing solutions that were creative and in some ways innovative to tackle the issue, the Lothian and Borders Police Comms team really grabbed the issue and executed it brilliantly.
“We were particularly impressed by the detailed measurement and evaluation that was put in place that left you in no doubt what an amazing impact the campaign has had for the Lothian and Borders Police.”
In a statement issued by Lothian and Borders Police, Elayne Grimes, Head of Corporate Communications, is quoted as saying: “Winning not one but two prestigious CIPR awards in the same night is a great honour, and comes hot on the heels of a number of other awards won by the team this year.
“Just last month we won a Force Excellence Award for the same campaign, and earlier this year we won an Institute of Internal Communicators Award for Operation Opal, last year’s Royal Wedding in Edinburgh.
“It’s a great boost to the organisation and the team, who put a huge amount of work into making a success of all the campaigns that come across their desk. Best Police Comms team in Scotland? I certainly think so.”
The full list of winners and nominees reads:
Corporate and Business Communications
Winner: Man Bites Dog, The Cost Boomerang
Nominated: ArcelorMittal, ArcelorMittal Orbit
Diffusion, Diffusion’s ‘Wake Up to Sunrise’ campaign for ICM Registry
G4S,Working Prisons: Working People
Kaizo, Gemalto Mobile NFC Hits the Streets
MC2,The Launch of The North West Fund
Financial and Investor Relations
Winner: John Lewis Partnership and MRM, Launching the John Lewis Partnership Bond
Nominated: MHP Communications, JD Sports Fashion Acquisition of Blacks Leisure
Santander UK, Breakthrough – Boosting British Businesses
The Co-operative Insurance, A Smart Solution for Young Drivers
Internal Communications
Winner: BT Operate, Communicating our Operate2014 strategy
Nominated: Balfour Beatty Major Civil Engineering, Zero Harm
Chelsea and Westminster Hospital NHS Foundation Trust, “I’ve had mine. Have you had yours?” – staff flu vaccination campaign
Lloyds Banking Group, Personal Bests – A ground breaking Employee Engagement initiative
Midlands Co-operative Society, Mission Firefly
URENCO, Space Invaders vs PacMan
Consumer Relations
Winner: Kärcher & Shine Communications, Kärcher Cleans Britain
Nominated: 3 Monkeys Communications, Savlon Adventure in Play
Kaizo, The Truvia® Voyage of Discovery – Turning over a sweet new leaf in the UK
Ketchum Pleon with Procter & Gamble, Olay Professional Range, The Beauty of Proof
McDonald’s and Blue Rubicon, Happy Meal Books
Umpf, The GE Royal Fridge
Best Sporting Campaign
Winner: iris PR and The FA, The FA WSL – Call The Shots
Nominated: Bupa and Synergy Sponsorship, Bupa Running
Hill+Knowlton Strategies and IMG, Holiday Inn Masterclasses: Train with Olympians
IMG Consulting, British Airways ‘They Will Fly’
Lloyds TSB / Four Communications Group, London 2012 Olympic Torch Relay Nomination Campaign
Third City, Running on Empty
Public Sector
Winner: Working Word, People’s Collection Wales: a nation telling its own story
Nominated: Dacorum Borough Council, Peace of mind at Christmas
Lancashire County Council, A Whole New World at Your Library
NHS Blood and Transplant, National Blood Week
Stockport Council, Right Thing, Right Bin
Union for International Cancer Control (UICC) and Tonic Life Communications, World Cancer Day 2012 – Together it is possible
Corporate Responsibility
Winner: salt PR, Lifebuoy: Global Handwashing Day
Nominated: Blue Rubicon,O2 Think Big
Gabrielle Shaw Communications, Project Ocean
HB Communications,2007-2011 campaign by HB Communications for The Commission on Unclaimed Assets, a not for profit voluntary organisation led by Sir Ronald Cohen
National Federation of Builders, Stay Safe, Stay Away
The Co-operative, The Co-operative Enterprise Hub
Public Affairs
Winner: Peter Carroll Associates, FairFuelUK
Nominated: Macmillan Cancer Support, Macmillan Cancer Support’s ‘Put the fair into welfare’ campaign
Macmillan Cancer Support Wales, Changing Cancer Care in Wales
Maitland Political, Pro-MOTe campaign
Orbit Communications, “Going for Gold with Scotland’s First Commercial Gold Mine”
The Royal British Legion, Campaign to have the principles of the Military Covenant enshrined in law
Not-For-Profit
Winner: JPR, Community Relations Week
Nominated: Clearsilver Marketing, The Haven – Capital Fundraising Appeal
Proof Communication, GNSS vulnerabilities – ICT Knowledge Transfer Network conference
Shelter, Evict Rogue Landlords
Somerset Community Foundation and Community Foundation Network, Surviving Winter Appeal
Unity, Rhythmix – #CowellMustPay
Healthcare
Winner: salt PR, Lifebuoy: Global Handwashing Day
Nominated: Fishburn Hedges / Lloydspharmacy, Securing a voice for pharmacy in the new NHS
National Pharmacy Association, Ask Your Pharmacist Campaign
NHS Blood and Transplant, National Blood Week
Spink, Psoriasis – Time for Change
Virgo Consumer HEALTH,XLS-Medical Fat Binder
Integrated & Marcomms Campaigns
Winner: Queen’s University Belfast, The Higher Education Funding Campaign
Nominated: Blue Rubicon, The Halifax: Generation Rent
Dacorum Borough Council, Peace of mind at Christmas
NHS Blood and Transplant, National Blood Week
Weber Shandwick Scotland, And A Thread Runs Through It….
Best Use of Media Relations
Winner: Natural History Museum, London, Sexual Nature
Nominated: Brands2Life,Match.com: Love Economy
Grayling, ‘Spring Clean Your Meds’
Porter Novelli, Making Waves For The Royal Mint
The Co-operative Insurance, A Smart Solution for Young Drivers
Unity, Netmums, The Real Parenting Revolution
Best Use of Social Media
Winner: Umpf, Tweet Pie – The World’s Shortest Recipe Book
Nominated: Financial Times with Hotwire PR, Achieving digital independence with the FT web app
Frank PR, Sneakerpedia
McCann Manchester with CrossCountry, Student Fees for Free
swiftcover.com, The Swiftbrothers Facebook Launch
Unity, Rhythmix – #CowellMustPay
Broadcast Campaign
Winner: Ogilvy Public Relations, ‘W’ for Winner – It’s your word against ours!
Nominated: FedEx Express with Ketchum Pleon, FedEx delivers ‘Panda-monium’ across the globe
Lansons Communications, Felixstowe Port provides major boost for the UK economy
Lansons Communications, Smashing Bertie to Save Our Savers
Switchover Help Scheme,12 Days of Help Scheme
Weber Shandwick Scotland, Definitely Mabey
Global Public Relations
Winner: Slam PR, Sparking brand love for Zippo
Nominated: Brands2Life, A Remarkable Launch: Nikon Big Hands
Edelman UK, Captain Morgan – The Captain’s Island
Edelman UK, The Shell V-Power Network of Champions
Fever, American Express Room for Thought
Frank PR, Making Call of Duty: Modern Warfare 3 the Biggest Entertainment Launch of All Time
Crisis Communications
Winner: Nottingham City, One Nottingham – Communicating Through the Disturbances
Nominated: Cubitt Consulting, Brand growth in challenging times
Golden Goose PR, Workers sacked for being British
Grayling, H1N1 in the food chain
Unity,R hythmix – #CowellMustPay
Best Automotive Campaign
Winner: Genesis PR, PR drives business at Ford Retail
Nominated: Focus PR, Rolls-Royce Motor Cars
Jaguar, Redefining Jaguar Cars
ŠKODA UK, Taking the Czech-ered Flag: The 227 mph Bonneville ŠKODA
Shine Communications with Volkswagen Commercial Vehicles, Launching the Amarok
The Co-operative Insurance, A Smart Solution for Young Drivers.
Low Budget
Winner: Lothian and Borders Police, Made From Crime?
Nominated: 90TEN,56 Dean Street
British Heart Foundation (BHF),BHF Shops fight for transparency
Quay West Communications, Bike Theft: The Movie
University of St Andrews, Royal Wedding Breakfast
Willoughby Public Relations, Covering Up Shakespeare to Uncover The Truth
External Newspaper, Magazine or Publication
Winner: Sellafield Ltd, Nuclear Decommissioning Authority and Nuclear Management Partners, The Sellafield Plan
Nominated: Benenden Healthcare Society / Caspian Media, Benhealth magazine
Mersey Care NHS Trust in-house team, Mersey Care Annual Report 2010 to 2011: Ten Years of Mental Healthcare on Merseyside
Tods Murray Solicitors, Dispatches
whg / Word Association, whg 100 Book
Writtle College, Arena Magazine
Internal Newspaper, Magazine or Publication
Winner: UK Asset Resolution with scarlettabbott, U Magazine
Nominated: Endsleigh Insurance Services, Endsleigh’s Buzz
Internal Communications, The Royal Bank of Scotland, ‘We mean business’ newsletter
Leeds Metropolitan University, LS126 – Building our Community
Royal Mail internal communications team and AB, Courier – the Royal Mail newspaper
The Soldier Team, Soldier
Website
Winner: RAF Benevolent Fund, RAF Benevolent Fund website
Nominated: Chelsea and Westminster Hospital NHS Foundation Trust, Chelsea and Westminster Hospital Website Redesign
Frank PR, Sneakerpedia
Stockport Council, Stockport.gov.uk
Surrey County Council, The Digital Press Office
Unity, Pernod Absinthe – Think Work Play
Event
Winner: Kaizo, The Truvia Voyage of Discovery – Turning Over a New Sweet Leaf in the UK
Nominated: Brands2Life, A Remarkable Launch: Nikon Big Hands
Compassion in World Farming, One Way Ticket
eBay & Shine Communications,eBay Christmas Boutique
RSA, RSA’s Arctic Challenge
Unity, The Thousand Readers of Jacob De Zoet
Outstanding Young Communicator
Winner: Lisa Gutcher MCIPR, Liquid
Nominated: Philippa Rogan MCIPR, Clearsilver Marketing
Philippa Martin, Davies Tanner
Becki Willis, Four Communications Group
Kate McGregor, Shine Communications
Helena Bloomer, Slam PR
Best Freelance Practitioner
Winner: Jane Hunt MCIPR, Catapult PR
Nominated: Hilary Berg MCIPR CIPR Chartered Practitioner, Hilary Berg Consulting
Rachel O’Reilly MCIPR, Rachel O’Reilly Communications
Outstanding Small Consultancy
Winner: Judge & Howard
Nominated: CubanEight
Dynamo
Jargon PR
Reverberate PR
The View
Outstanding In-House Public Relations Team
Winner: Royal College of Nursing
Nominated: Macmillan Cancer Support
North East Derbyshire District Council
Santander UK
The University of Nottingham
Zurich
Outstanding Public Relations Consultancy
Winner: Unity
Nominated: Ketchum Pleon
Man Bites Dog
Nelson Bostock Group
Proof Communication
The Red Consultancy
Best Use of Measurement and Evaluation
Winner: Lothian and Borders Police, Made From Crime?
