Dairy PR contract awarded to Edinburgh-based duo

TWO well-known Scots PR agencies have together scooped a digital and PR contract from Scotland’s largest independent dairy business.

Graham’s The Family Dairy has awarded its consumer, trade, corporate and farming PR to Beeline PR and Taste Communications.

Says a Beeline PR media release, the duo join threebrand, “who devised the Graham’s The Family Dairy identity, and evolution of the brand, along with marketing director, Carol Graham”.

And it adds that The Lane Agency is “to develop an interactive website aswell as new online marketing and social media campaigns”.

The Lane Agency, threebrand, Taste and Beeline are all based in Edinburgh.

The release quotes Carol Graham, as saying: “We have spent a great deal of time carefully selecting the best team of individual experts to represent our business. The working dynamic of the team is very exciting, with all agencies collectively providing veryinnovative ideas while demonstrating a real passion for the Graham’s brand.

“Our vision is to be the consumer brand of choice in Scotland and we are confident that our new team can help us get there.”