GLASGOW is to promote itself with a new slogan, no doubt hoping it will do for the city today what Glasgow’s Miles Better did for the city during the 1980s.
PEOPLE MAKE GLASGOW is being unveiled today, as the city’s new brand, at the Glasgow Film Theatre.
Says a media release issued by the Glasgow City Marketing Bureau: “During April and May, GCMB engaged the people of Glasgow in a conversation aimed at shaping the new brand; encouraging residents, visitors and fans of the city across the globe to have their say at www.whatmakesglasgowgreat.co.uk.
“More than 1,500 people in 42 countries shared their views while the website recorded 7,000 visits. In addition, the conversation reached more than 400,000 Facebook and Twitter users worldwide.”
Councillor Gordon Matheson, leader of Glasgow City Council and chair of Glasgow City Marketing Bureau, will be helping officially launch the brand today. He is quoted, as saying: “Glasgow is a warm, welcoming and genuinely friendly city, because the people are. We’re an ambitious, inventive and entrepreneurial city, because the people are. And we’re a down to earth, to the point, no nonsense city, because the people are. We work well together, we get things done and we make things happen.
“PEOPLE MAKE GLASGOW reflects the Glaswegian character. It’s bold, friendly, confident, and it evokes a real sense of pride. The people of Glasgow are at the heart of this brand; we have created something which presents a truly distinctive identity for the city and on behalf of Glasgow I would like to warmly thank all those who gave their ideas so generously.”
He is further quoted, as saying: “This has been an amazing process – it’s crowd branding on a global scale. No other city has branded itself through social media and no other city-brand identifies its best asset as its people.
“Over the past five weeks we have reviewed all of the contributions from Glaswegians and from across the globe. We also interviewed more than 40 of Glasgow’s leaders from the private, public and academic sectors and, overwhelmingly, they told us that what makes Glasgow great is its people.”
The release adds: “PEOPLE MAKE GLASGOW has a strong geometric typeface that draws on the city’s shipbuilding heritage and the unmistakable style and colour palettes employed by Glasgow’s world-renowned cultural icon, Charles Rennie Mackintosh. The brand’s keynote ruby colour is passionate while the photography reflects the city’s unique personality.”
Illustrated is the strapline, PEOPLE MAKE GLASGOW… creative. Others include ‘real’ and ‘home’.