THE Scottish office of the global PR agency, Weber Shandwick, is among the lead contenders at awards celebrating the best of the Scots public relations.
The tenth anniversary of the PRide awards, run by the Scottish division of the Chartered Institute of Public Relations, and of the 42 shortlisted candidates, Weber Shandwick is shortlisted in nine of the 20 categories.
They are quickly followed by the enterprise agency, Scottish Enterprise, who are shortlisted in eight.
This year’s award ceremony is in Glasgow on October 24.
Says Laura Sutherland, CIPR Scotland chair: “The CIPR Scotland PRide Awards celebrate the very best in public relations from across the country. This year’s entries were all of an incredibly high standard, highlighting the industry leading work that is taking place right here in Scotland, despite the impact of the economy in recent times. I would like to congratulate all of those who have been shortlisted for an award; their success demonstrates their exemplary achievements in such a thriving profession, and recognises the impact they have made in their organisation and on behalf of clients.”
The shortlist reads as follows:
Corporate and Business Communications Campaign
Citypress – Bank of Scotland thought leadership reports
Consolidated PR – Branching Out Across Scotland
Grayling Communications – Growing Amor
Holyrood Partnership – Banks Renewables Quixwood Moor: Winds of Change
Scottish Enterprise – Scotland’s oil and gas sector: an international success story
Weber Shandwick Scotland and Seafish – The Fish Fight
Not-For-Profit Campaign
3×1 Public Relations – Grangemouth Spitfire Memorial Trust
Muckle Media – Lights, Camera, Action – Muckle Media take Campbeltown Picture House to the big screen
Prostate Cancer UK – Scotland needs abiraterone
Real PR Ltd – St Andrews First Aid Parental Awareness
Scottish SPCA – Rescue Pets Make Great Pets!
Weber Shandwick Scotland/SAMH (Scottish Association for Mental Health) – Two Too Many
Internal Communications Campaign
NHS Lothian Corporate Communications Team – Power Pack – Energy Efficiency Campaign
Technology Services Communications, Royal Bank of Scotland – The India and Asia town halls
Community Relations
3×1 Group – Transforming Waste in Glasgow
Golley Slater Scotland and Forestry Commission Scotland – Name the woodland – schools competition
Matthews Marketing and Bett Associates – Carrick Ayrshire
The BIG Partnership and Scottish Government – Scottish Communities League Cup: Respect, Responsibility, Tolerance
The City of Edinburgh Council – The Portobello Park Private Bill Consultation
Weber Shandwick and The Grove – The Grove Community Garden: Making the Earth Move
Public Sector Campaign
Consolidated PR and The Scottish Government – Lumps Aren’t The Only Sign
Scottish Enterprise – Going global to boost Scottish exports
Stripe Communications – The Scottish Government and Stripe Communications
The BIG Partnership/Transport Scotland – Transport Scotland: Name the Bridge
Weber Shandwick Scotland/Co-operative Development Scotland (CDS) – Collaborating to Succeed
West Dunbartonshire Council – Do the Right Thing
Low Budget Campaign
3×1 Public Relations – Wedding Fever
Edinburgh Napier University – Not just a load of old tripe: selling a university Degree Show
Frasermedia Ltd – Quest to be the best – the chips are down!
Holyrood Partnership – Piping Up for Scotland’s Musical Heritage
Kirsty Innes PR for Bright Signals – Wild Spring Watch in Dumfries & Galloway
West Dunbartonshire Council – Do the Right Thing
Best Sporting Campaign
3×1 Public Relations – Hoyland Spring: Liquid Gold
Holyrood Partnership – U.S. Kids Golf European Championship: Driving to Success
Smarts – freshnlo Pedal for Scotland
Stripe Communications – IRN-BRU SFL 2012/13
The BIG Partnership / The Scottish Government – Scottish Communities League Cup: Respect, Responsibility, Tolerance
Tricker PR – Melrose 7s
Consumer Relations Campaign
3×1 Public Relations – Hoyland Spring: Liquid Gold
Clark Communications and MC2 – Krispy Kreme takes Scotland by (snow)storm
CM Porter Novelli – Assembly Rooms Edinburgh: Relaunch of an Icon
Consolidated PR – Jump Into Ireland
Holyrood Partnership – Direct Savings Infranomic Heating – A Really Hot Campaign
Stripe Communications – Velux – Lovers of Light
Best Use of Media Relations
3×1 Public Relations – Celebrating Britain’s National Dish
Consolidated PR and The Scottish Government – Lumps Aren’t The Only Sign
Scottish Enterprise – Selling Tea to Asia (and salmon, shortbread and scarves)
The BIG Partnership – The Famous Grouse, The World’s Largest Whisky Bottle
VisitScotland – VisitScotland’s Posing Ponies
Weber Shandwick Scotland/Scottish Environment Protection Agency (SEPA) – Can I Have A Word In Your Shell-Like?
Integrated Campaign
CM Porter Novelli with Heritage Portfolio – Pommery Champagne Cafe Bar: Fizzing with Success
Scottish Enterprise – Boosting Scottish exports
Scottish Government – PR and International Marketing – Scotland takes a bit out of the Big Apple
Tricker PR – Victorian Heritage Trail
VisitScotland – Brave Film Tourism Campaign
Weber Shandwick Scotland – Far isn’t far
Best Use of Social Media
Scottish SPCA – Raising funds and rehoming rescue pets
Student Loans Company – SLC Social Media
Weber Shandwick Scotland/Scottish Enterprise (Textiles Scotland) – Fashionably Social
Best External Publication
Midlothian Council – Midlothian News
NHS Greater Glasgow and Clyde – Health News
Perceptive Partners Communications – ASsure magazine for Anderson Strathern
Real PR Ltd – Social Inclusion through Unity Enterprise
Scottish Government Publishing Team – Scotland’s Marine Atlas e-book
Scottish SPCA -With a little help from our friends
Best Internal Publication
Aberlour Child Care Trust – Aberlour Matters
Bread – The SeaTech Times
NHS 24 – NHS 24 Insight Magazine
NHS Greater Glasgow and Clyde – The ‘wee’ magazine with the big job
NHS Lothian Corporate Communications Team – Connections
West Dunbartonshire Council – Talk Newspaper
Best Event
Aberlour Child Care Trust/The Kiltwalk – The WoofWalk @ The Kiltwalk
Hartmann Media – Scottish Fashion Awards
Scottish Enterprise – All Staff Conference
Scottish Renewables – The Scottish Green Energy Awards 2012
The BIG Partnership – The Famous Grouse, The World’s Largest Whisky Bottle
VisitScotland – Oor hoose is your hoose: Launching Homecoming Scotland 2014 to a North American media audience
Public Affairs Campaign
Prostate Cancer UK – Scotland needs abiraterone
Weber Shandwick Scotland – Bristow Helicopters – Winning UK Search and Rescue
Scottish Public Sector Team of the Year
NHS Lothian – NHS Lothian Corporate Communications Team
Scottish Enterprise – Team Enterprise: New Frontiers
Scottish Government PR and International Marketing – Scotland – to see ourselves as others see us
West Dunbartonshire Council – Corporate Communications
Outstanding Young Communicator
Bill Ranatunga, Weber Shandwick Scotland
Fred Banning, Pinsent Masons
Alix Laidlaw, Golley Slater Scotland
Hannah Blewett, Fifth Ring
Laura McIntyre, Bread
Emma Smith, Scottish SPCA
Outstanding Small Consultancy
Becky White PR
Frasermedia Ltd
Matthews Marketing
Muckle Media
Outstanding In-House Public Relations Team
Glasgow City Marketing Bureau
Lloyds Banking Group
Royal Zoological Society of Scotland
Scottish Enterprise
Scottish Government PR and International Marketing
VisitScotland
Outstanding Public Relations Consultancy
Bread
Consolidated PR
Fifth Ring
Holyrood Partnership
Stripe Communications
Weber Shandwick Scotland
