Media Awards: CIPR Excellence Awards

IT was the media awards ceremony that saw Edinburgh-based Stripe Communications named top consultancy.

The UK-wide Excellence Awards run by the Chartered Institute of Public Relations also saw Scottish Widows a finalist in the Financial and Investor Relations Campaign category and APS Group Scotland a finalist in Best External Publication.

The winners’ and finalists’ list reads as follows:

1. Corporate and Business Communications Campaign

Winner

M&C Saatchi PR

The world’s first smartwatch bank

Finalists

Bechtel – Bechtel’s We Build Rail Campaign

Brands2Life – VMWARE CLOUD COUP D’ÉTAT

CCgroup – CCgroup and Arieso’s Hungry Handsets III

Firefly Communications – Technology on the high street

Royal Mail – Royal Mail Privatisation

2 Financial and Investor Relations Campaign

Winner

Santander

Winning the Current Account Switching War

Finalists

Brands2Life – A RECORD-BREAKING CROWDFUNDING CAMPAIGN: UBUNTU EDGE

Cohn&Wolfe – Scottish Widows – ‘Decades Apart’

3. Internal Communications Campaign

Winner

Royal Mail

Royal Mail Employee Share Offer

Finalists

AstraZeneca / Ruder Finn UK – 50,000 voices coming together as one

Department for Work and Pensions – DWP Welfare Reform Phase 1

Knightstone Housing and Halo Media – Doing things differently

Lloyds Banking Group – Lloyds Bank Revitalisation

scarlettabbott with RSPB – Saving Nature through employee engagement at RSPB

4. Consumer Relations Campaign

Winner

Brands2Life

PESTAURANT – THE WORLD’S FIRST PEST ONLY RESTAURANT

Finalists

British Airways – British Airways – Arrival of its new aircraft

Blue Rubicon & McDonald’s UK – Freedom Food pork hits McDonald’s menu

Fever PR and PlayStation In House PR Team – Launch of the PlayStation 4

London Communications Agency – King’s Cross – Creating a Destination

MHP Communications – Christmas Tinner

5. Public Sector Campaign

Winner

Royal College of Physicians

Launch of Future Hospital: caring for medical patients

Finalists

Amey and Syndicate Communications in partnership with Birmingham City Council – Birmingham A38 Tunnels Closure

Hope&Glory PR and The Royal Mint – A Silver Penny for Every Baby

Hull City Council – Hull 2017: Tell the World

Staffordshire County Council – Fostering First

TV Licensing – Excuses

6. Corporate Social Responsibility Campaign

Winner

Central England Co-operative and Saffron Lane Neighbourhood Council

The Saffron Acres Project

Finalists

Hope&Glory PR and O2 – The Big UpCycle

Ketchum – KSR 2013: Celebrating a Milestone Anniversary

Lloyds Bank and Bank of Scotland – Lloyds Bank and Bank of Scotland Community Fund

Teamspirit – LifeSkills, created with Barclays

Unity – The Shwop Shop for M&S

7. Inclusive Communications Campaign

Winner

Grayling / Anchor Care Homes

Anchor On Song

Finalists

Sovereign Housing Association – Something for everyone at Hanham Hall

TTNET – INTERNET4ALL

8. Public Affairs Campaign

Winner

Association of Colleges

No Free Lunch?

Finalists

Charity Retail Association and Equinox Communications – The Fight for Welsh Charity Shops

Parliamentary and Health Service Ombudsman – A case for urgent treatment – NHS hospital complaints

Parliamentary and Health Service Ombudsman – Protecting mothers and babies – Changing regulation for the midwifery profession

RIBA – Without Space+Light

Westminster Advisers – Saving the planet, saving lives

9. Not-For-Profit Campaign

Winner

RAF Museum

‘Raising the Dornier’ campaign

Finalists

Circle Housing – House Exchange

National Railway Museum – Mallard 75

Stockport Homes – Penny Lane Pantry Campaign

The Royal British Legion – The Poppy Girls

Wallace & Gromit’s Grand Appeal & Spirit Public Relations – Gromit Unleashed

10. Healthcare Campaign

Winner

Bayer Animal Health, markettiers4dc and Pegasus

Slime Watch

Finalists

NHS Brighton and Hove Clinical Commissioning Group – We could be heroes – save A&E for saving lives

The Red Consultancy – Boots UK asthma in-store support programme: The Fresh Breaths of Tomorrow

The Red Consultancy – Know Blood Give Blood

The Stroke Association – Aphasia campaign

Virgo Health – Here & Now: A pan-European disease awareness campaign for advanced breast cancer

11. Integrated Campaign

Winner

Ovo Energy

Ovo Energy – Feel Loved Again Campaign

Finalists

Action for Children – Action for Children’s Fostering Myth Busting Campaign

Havas PR – ODDKA – The Odd Invention Challenge

Hope&Glory PR and Meantime Brewing – The True Brew of London (AKA Hops in a Box)

MSLGROUP – BP – Shetland Island promotion

Thames Water – Bin it – don’t block it

12. Global Public Relations Campaign

Winner

Smarts Communicate

Bushmills Live

Finalists

Brands2Life – LINKEDIN BRING IN YOUR PARENTS DAY

Financial Times – Financial Times 125th anniversary

Maitland Political – Climate Change Campaign

Ogilvy Public Relations – The burger that will change the world

W – Sailor Jerry: The Flash Collection

13. Issues or Crisis Management

Winner

Westminster City Council

Food labelling

Finalists

Acceleris – Navigating a Perfect Media Storm

BSH and Burson-Marsteller – Protecting consumers’ safety and brand reputation in 83 markets around the world

Direct Line Home Insurance – Hey Jude: turning a crisis into a storming success

McDonald’s – Mitigating Horsegate

Redleaf Polhill – Administration of Blockbuster UK

14. Automotive Campaign

Winner

Performance Communications for Accident Exchange

Flash for Crash

Finalists

Ford of Europe/WPP/Imagination – Ford Mustang Unveil

Land Rover – Driven Challenge

Rolls-Royce Motor Cars – ROLLS-ROYCE MOTOR CARS 1913-2013 CENTENARY ALPINE TRIAL RE-ENACTMENT

ŠKODA and Margaret Street PR (Part of Golley Slater Group) – ŠKODA Yeti in ice

Unity & Hyundai – The Fuel Cell Farm for Hyundai

15. Low Budget Campaign

Winner

National Railway Museum

Mallard 75

Finalists

Circle Housing – House Exchange

Coast & Country Housing – Payday Loan Danger Day Campaign 2014

Frank PR – Chessington Bans Animal Print

Kaizo – Shining a light on the blind

Morrow Communications – From Famine to Feast -The Resurrection of the Irish ‘Lumper’ Potato

16. Best Technology Campaign

Winner

M&C Saatchi PR

The world’s first smartwatch bank

Finalists

Brands2Life – EMC: BIG DATA FOR DEFENCE AND SECURITY

Brands2Life – VMWARE CLOUD COUP D’ÉTAT

Brands2Life – WHERE DO CEOS COME FROM

Dynamo – HTC Strikes Gold

Octopus Group / AdaptiveMobile – Courting Trouble

17. Best Use of Media Relations

Winner

Leonard Cheshire Disability

15 minute care campaign-A water-cooler moment

Finalists

Action for Children – Action for Children’s Fostering Myth Busting Campaign

Beyond Dark and Ogilvy Public Relations/London – Measure of Pleasure

PizzaExpress and Third City – The Golden Dough Ball

Spada PR – The Death of the Cheat’s Charter

Thames Water – Thames Water: Year of the ‘Fatberg’

18. Best Broadcast Campaign

Winner

Slater & Gordon and markettiers4dc

Slater & Gordon

Finalists

4mediarelations and Prostate Cancer UK – Men United v Prostate Cancer

Cherish PR – Mills & Boon Racy Reads

markettiers4dc – ASA – School Swimming Census

Shine Communications – WWE

TVC Group – Costa Book Awards 2013

19. Best Use of Digital

Winner

iris Worldwide

#NEOsneakpeek for adidas NEO Label

Finalists

British Red Cross – Disaster Island

Hope&Glory PR and Meantime Brewing – The True Brew of London (AKA Hops in a Box)

KMCS (NHS Kent and Medway Commissioning Support Unit) in association with NHS Medway Clinical Commissioning Group – Health Help Now web app

Propellernet & Forest Holidays – Forestipedia

Taylor Herring – The Bristol Harbour Alien – launching The Happenings on UKTV channel Watch

20. Best Use of Social Media

Winner

Battersea Dogs & Cats Home

Cat Takeover

Finalists

iris Worldwide – #NEOsneakpeek for adidas NEO Label

MHP Communications – Christmas Tinner

PDSA – PDSA Vote that Counts

TopLine Communications – Quantifiable lead generation through building social communities – Smallbusinessheroes.co.uk

Unity – Lolz Not Trolls for vInspired

21. Best External Publication

Winner

Word Association

The Home that Jack Built

Finalists

APS Group Scotland – Scotland’s Marine Atlas

Brands2Life & John Lewis – HOW WE SHOP, LIVE AND LOOK: THE JOHN LEWIS RETAIL REPORT 2013

Prostate Cancer UK – Progress – Prostate cancer news and views

The Regenda Group – Our Journey – Regenda’s resident annual report

The Royal British Legion – The Legion Learning Pack

22. Best Internal Publication

Winner

East Coast with scarlettabbott

Coastlife

Finalists

Clifford Chance – CC World magazine

Post Office and AB – Wow

Royal Mail and AB – Courier

UK Asset Resolution and scarlettabbott – U Magazine

UK Power Networks – Wired magazine

23. Best Sporting Campaign

Winner

Mischief PR / The Football Association

The Football Association’s 150th Anniversary

Case study (PDF format, opens in a new window)

Finalists

Rule 5 – Kickstarting the World Taekwondo Grand Prix

Rule 5 – UCI Track World Cup

Synergy – Bupa My First Run

Synergy – RBS 6 Nations 2013

Threepipe – England Netball: Netball Nails

24. Best Event

Winner

Brands2Life

PESTAURANT – THE WORLD’S FIRST PEST ONLY RESTAURANT

Finalists

Beyond Dark and Ogilvy Public Relations/London – Measure of Pleasure

iris Worldwide – Rule the Runway with adidas NEO Label

Rain Communications and the British Red Cross – Seeking Sanctuary

Taylor Herring – Oh Mr Darcy! The Launch of new UKTV channel Drama

Unity – The Shwop Shop for M&S

25. Outstanding Young Communicator

Winner

Sally Aston

Diabetes UK

Finalists

Charlotte Bayley – The Corner Shop PR

Christopher Morrow MCIPR – Northern Ireland Chamber of Commerce

Rachel Trayner – Teach First

Rory Cronin – Pagefield

Steven Murgatroyd MCIPR – Transport for London

26. Outstanding Freelance Practitioner

Winner

Karen Tippett-Lehane MCIPR

TippettPR

Finalists

Hilary Berg MCIPR – Hilary Berg Consulting

Jo Gilham MCIPR – Wild Bee PR

Steven Harding MCIPR – Goodfellow Communications

27. Outstanding In-House Public Relations Team

Winner

BDO

Finalists

Diabetes UK

East Coast

Shelter

Southern Water

UKTV

28. Outstanding Small Consultancy

Winner

SkyParlour PR

Finalists

Barefoot Media

Hopwood PR

Ladbury PR

Rule 5

The Right Agency

29. Outstanding Public Relations Consultancy

Winner

Stripe Communications

Finalists

Blue Rubicon

Golin

Lansons

Tangerine PR

Unity

Best Use of Research, Planning, Measurement & Evaluation, chosen from the winners of categories 1 to 24

Winner

Bayer Animal Health, markettiers4dc and Pegasus

Slime Watch

Read more, here, including judges’ comments and case studies.