The allmediascotland Academy: Mike Wilson: First, ask the ‘impact’ question

AS the late, great journalist, George Hume, was sometimes fond of saying, we are all natural story-tellers.

We would never tell the story of witnessing a dramatic police incident while on our way home from work by prefacing it with when we left work, what the weather was like, whether we said ‘cheerio’ to the boss or not, etc, etc.

We would get to the point.

Here – and exclusively for subscribers to the media release posting service – Mike Wilson, MD of, asks how, in the absence of obviously drama, one might make a story truly come alive…

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