The allmediascotland Academy: Andy Green: Why you need to master your ‘brand storytelling’

ARE you telling a bland story – or a brand story?

Here – and exclusively for subscribers to the media release posting service – Andy Green, founder of, argues that if you don’t make yourself distinctive, compelling or authentic, you will be increasingly ignored and overshadowed by competitors who are telling their story better than you.

Hi. Access to our paid-for services or premium editorial content requires being logged in. And if you have yet to sign up to become an allmediascotland member, it’s both free and easy. 

Once you have signed up and have verified your account, you will be sent a Welcome Pack that explains how to purchase and use the jobs, media release and directory services on the site.

Please Login or Sign up.