The allmediascotland Academy: Andrew McFarlan: Remember, it’s your interview

EVERĀ felt an interview with a journalist didn’t quite go to plan or as well as hoped for?

Here – and exclusively for subscribers to the allmediascotland.com media release posting service – Andrew McFarlan, director of Glasgow-based communications specialists, Pink Elephant Communications, argues that it almost certainly was not because the journalist ‘didn’t ask the right questions’…

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