The allmediascotland Academy: Mike Wilson: Let your target audience dictate your opening gambit

IF it is fans of French cinema that you most want to be reading your media release, then why would you start telling your story without namechecking them?

Here Рand exclusively for subscribers to the media release posting service on allmediascotland.com РMike Wilson, MD of allmediascotland.com, argues there can be no better way to start your media release.

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