The allmediascotland Academy: Andrew McFarlan: How to keep your media interview 100 per cent positive

OKAY. Don’t think of a bright pink elephant.

You shouldn’t be thinking about a bright pink elephant.

There’s no reason for you to be thinking about a bright pink elephant.

Here – and exclusively for subscribers to the media release posting service on allmediascotland (see here for more details) – Andrew McFarlan, director of Glasgow-based communications specialists, Pink Elephant Communications, argues why you should avoid the negatives…

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