The allmediascotland Academy: Mike Wilson: Regular story generation

SO, you are sitting there, wondering how to generate a bit of publicity for your organisation.

You might have even put the word out, to colleagues, on to the ‘shop floor’: anyone got any stories?

Here – and exclusively for subscribers to the media release posting service on allmediascotland (see here for more details) – Mike Wilson, of, considers how to generate PR more regularly than could ever be provided by relying on good luck or divine inspiration.

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