TV ad tees up new publicity campaign

A SCOTLAND-based advertising company is to extend its work for an university in England by producing a TV commercial for it.

The Union is continuing its work with Teeside University, based in Middlesbrough, with a commercial that the university believes will “continue to effectively reinforce the Teesside brand in an increasingly-competitive market”.

The TV commercial, and an accompanying advertising campaign across press, outdoor and radio platforms, is the work of Union deputy creative director, Don Smith.

The commercial, says Union, “uses a youthful animated style”, created by Graphical House, a Glasgow-based design collective.