Farmers more popular than journalists? Well, the audience for Deadline, the history of the Scottish press, broadcast on BBC Scotland on Tuesday evening, was an average 175,000, in other words 12 per cent of the TV-viewing audience at the time.
By contrast, the south-west of Scotland-based farming series, The Family Farm, broadcast the evening before, nabbed some 270,000 – or 13 per cent of the then audience.
Beeb bosses will be particularly pleased with The Family Farm, since it was broadcast on BBC TWO, as opposed to ONE, home to Deadline.
But then, Deadline was on at a much later hour – 10.35pm, as opposed to 8pm. And the further consolation is that it performed better, percentage-wise, than BBC programmes at that time elsewhere in the UK.