Newspaper publisher launches next phase in digital drive

THE publishers of the Daily Record has launched a website tapping into the lucrative market that is car sales. is a joint venture spearheaded by Trinity Mirror’s Scottish Daily Record & Sunday Mail Ltd and sister company, Scottish and Universal Newspapers.

Says a company statement: “Scotwheels will not only simplify the car buying process, it will also feature motoring news, car reviews, road tests and buying advice as well as handy tips including where to get the best deals for car insurance and finance. It also offers a range of exciting advertising and sponsorship opportunities for motor dealers to reach thousands of potential targets through the site, and to direct traffic to their own websites.”

S&UN’s stable of 32 local paid-for local and free newspapers include the Hamilton Advertiser, Ayrshire Post, Perthshire Advertiser, Stirling Observer, Dumfries and Galloway Standard, and the Paisley Daily Express.

The combined resources of Trinity Mirror’s ad sales teams, at national and local level, means Scotwheels launches with hundreds of dealers already involved, and over 20,000 cars for sale across Scotland.

Adds Mark Hollinshead, managing director of the Scottish Daily Record and Sunday Mail: “The launch of Scotwheels represents a significant step forward in the development of Trinity Mirror’s digital strategy in Scotland.

“Scotcareers, our recruitment website, has already established itself in just two years, as an essential choice for both recruiters and jobseekers throughout Scotland.

“This new site offers great choice to consumers when looking to purchase a car. The key benefit of the site is that it complements our existing motoring publications which include Scotland’s best read newspaper motoring section – Road Record, the biggest Sunday platform – Mail Motors, as well as a range of unrivalled local motoring platforms through the S&UN portfolio.”