Little Ad Cheer for Johnston Press

The publishers of The Scotsman newspaper has reported “no discernible improvement in the advertising environment”, in its latest financial results.
Johnston Press’s half-yearly results shows that, for the five months ended November 30 this year ‘like-for-like print advertising revenues’ have decreased by 8.0 per cent. The company adds that, if the “fast growing digital revenues” are included, the revenue drop is, instead, be 7.4 per cent.
Johnston Press publishes more than 300 titles.
There was some cheer. The drop in recruitment advertising has reduced to 12.2 per cent, as opposed to 24.2 per cent during the first half of this year. But car advertising is still in “double digit” decline and the retail sector “continues to be challenging”.