Listening Figures Looking Good for BBC Radio Scotland

BBC Radio Scotland is today celebrating an eight-year high in its listening figures, as measured by its reach into Scotland.

It follows the publication today of the latest radio listening figures. And, according to RAJAR (Radio Joint Audience Research Ltd), during the final quarter-year of last year, the station reached 1,096,000 or 25.8 per cent of the population.

‘Reach’ is measured by the average number of people tuning in at least once during the course of an average week.