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On Thursday, it was toasting a contender for Scoop of the Year; next day, the Daily Record was celebrating a narrowing of the sales gap between it and the country’s best-selling daily newspaper, the Scottish Sun.

The scoop – by political editor, Magnus Gardham – was the leaked internal memo from Scotland’s only Tory MP, David Mundell, where he described his fellow Scottish Tories as clueless.

And the sales figures issued next day – by circulation auditors, ABC -