Scottish visit designed to save ad agencies from making potentially costly mistakes

THE body responsible for regulating advertising content across the UK, the Advertising Standards Authority, is today in Scotland to explain recent regulations – including the advertising of ‘junk food’ to children.

At seminars in both Edinburgh and Glasgow, the ASA is hoping it will be able to save advertising agencies from falling foul of any new rules.

The ASA is the body responsible for ensuring that advertising rules are being followed and investigates complaints about advertising content.

Says Christopher Graham, director general of the ASA: “The ASA is always willing to give the ad industry guidance on regulation matters to help them avoid costly mistakes with their ad campaigns.

“Scotland has a vibrant, creative ad industry and we want to help those professionals working within this area to maintain this tradition in the knowledge that they are fully conversant with the advertising guidelines. This will preserve consumer confidence in their ad messages.”

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