EACH of the three main Scotsman Publications’ newspapers – of The Scotsman, Scotland on Sunday and the Edinburgh Evening News – were winners at a sales promotion competition run by the UK-wide Newspaper Society.
As reported on Friday on Spike, Glasgow-based Evening Times was chosen as Regional Newspaper of the Year at the Newspaper Society Circulation, Editorial and Promotions awards.
The awards “reward the best circulation initiatives, editorial content and promotions ideas with the UK regional newspaper industry”. This year’s award ceremony took place in Birmingham.
The Scotsman won ‘Best Single Copy Sales Initiative’ for its free Rosslyn Chapel CD-Rom, launched to coincide with last year’s hit movie, the Da Vinci Code, in which Rosslyn Chapel, near Edinburgh, featured. The CD-Rom attracted an estimated 13,000 extra copy sales.
Scotland on Sunday won ‘Best In-Paper Reader Offer’ for its ‘ex-pat’ recruitment campaign entitled, ‘A Little Piece of Scotland in England’. The campaign resulted in an estimated six per cent increase in sale for Scotland on Sunday south of the border.
The Edinburgh Evening News won ‘Best Multi-Media Campaign’ for its football fan text alert service. Nearly 12,000 fans have registered to receive texts alerting them to stories about their team in the News. The campaign included a combination of outdoor at football grounds, radio, in-paper and online advertising.
Says Henry Faure Walker, general manager, Scotsman Publications: “In today’s competitive market, we are always looking at new ways of attracting readers as we continue to extend our audience. This fantastic hat-trick of awards fully recognises the strength and innovation of the marketing programme that we are progressing across all our titles.”