Contributing advice columns to websites such allmediascotland.com can be an effective way of promoting oneself on the internet, according to an Edinburgh-based internet marketing consultant.
During a fulsome, but nevertheless inspiring, three-hour workshop held yesterday in the capital, David Bain, of Purple Internet Marketing, offered some 13 ‘pillars of internet marketing’. And among the suggestions to market oneself – via, for instance, online forums and the establishment of reciprocal links with other websites – he suggested advice columns.
A regular column can, for instance, help to establish a credibility, as well as profile, within one’s industry.
And there’s allmediascotland.com too.
* Send your Scottish media news and gossip now to firstname.lastname@example.org