Advice columns advises consultant

CONTRIBUTING advice columns to websites such can be an effective way of promoting oneself on the internet, according to an Edinburgh-based internet marketing consultant.

During a fulsome, but nevertheless inspiring, three-hour workshop held yesterday in the capital, David Bain, of Purple Internet Marketing, offered some 13 ‘pillars of internet marketing’.

And among the suggestions to market oneself – via, for instance, online forums and the establishment of reciprocal links with other websites – he suggested advice columns.

A regular column can, for instance, help to establish a credibility, as well as profile, within one’s industry.

He suggested two popular websites to also submit articles to might be and

And there’s too.