MARKETING good causes is the subject of a conference taking place in Scotland and being addressed by marketeers from throughout the UK, including the head of Vodafone’s Corporate Communications team.
Say the organisers, the Marketing Society in Scotland: “The event will give attendees an insight into Cause-Related Marketing as a result of today’s increasingly time-poor yet socially-conscious consumers, who are demanding easier and more efficient ways to support the causes they care about.”
The event is taking place in Edinburgh on the 14th of next month.
Speakers include Karen McArthur, of Vodafone UK’s Corporate Communications; Sarah Hill, head of Corporate Partnerships at The National Autistic Society; Sue Adkins, director of Business in the Community; and Karen Tighe, head of Sponsorship HBOS.
Tighe is expected to focus on HBOS’ approach to ‘corporate social responsibility’ in Scotland and its award-winning programme of sponsorship.