BUSINESS news on radio station, Real Radio Scotland, has got itself a new sponsor – an organisation that assists aspiring entrepreneurs set up in business for themselves.
A six-month sponsorship deal has been set up with the ‘Real Business News’ with Business Gateway, which offers advice on starting up in business and staying in business.
The deal was brokered by media buying agency, Feather Brooksbank, whose Becky Duncan said: “Sponsoring the Real Business News bulletins seems an obvious fit for Business Gateway. Real Radio has a high workplace daytime listenership, so we’ll be reaching our wide target audience while they are in a work-mode mindset.”
She added: “Real Business News is a highly relevant platform on which to remind listeners of the expert advice, information and events Business Gateway provides. But where Real Radio excels is in their added value. Within this package we’re looking to extend the partnership to the Sunday Business on-air programming, in addition to utilising a bespoke off-air package including online ads and podcasts.”