Johnston Press Strikes Websites Deal with PA

The websites operated by the owners of The Scotsman newspaper are to have video news footage provided by news agency, The Press Association.

As part of a three-year deal, PA is to provide Johnston Press with “multimedia packages of text, pictures and video” for use across its newspaper-related websites, including The Scotsman, Yorkshire Post and the Lancashire Evening Post.

Says PA: “[We] will supply self-contained video clips alongside text, photographs and interactive graphics. This will allow online editors at Johnston Press to create a multimedia offering around the top news, sports and entertainment stories of the day. We will supply up to 60 video clips a week, with content including footage from the scene of events and quotes from key opinion formers.”

It added: “Packages will be put together by PA’s multi-skilled production journalists in [our base in East Yorkshire,] Howden, using content gathered by the agency from across the country, including a growing network of video journalists.”

Says Tony Watson, editor-in-chief at PA: “This deal will allow Johnston Press to take advantage of PA’s newsgathering skills across text, stills, video and graphics to create compelling and dynamic web content. The agency’s recent investment in multimedia and the increase in video gathering enables us to provide self-contained clips to accompany a large number of our news stories and gives customers an alternative to the presenter-led bulletin option.”

Adds Danny Cammiade, chief operating officer at Johnston Press: “We are delighted to have agreed this deal with The Press Association. The breadth and relevance of PA’s national content will work alongside our locally gathered material to create a true multimedia experience for our users.”

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