Survey to tackle advertising and ‘green’ issues

ADVERTISING and its impact on the environment is to be the subject of a survey being issued today to members of the Institute of Practitioners in Advertising.

The green issues theme has been chosen as part of an IPA commitment to ‘addressing sustainability’, which has seen the creation of a sustainability working party at the institute.

Says a media release issued by the IPA: “The findings from this research will enable the IPA to measure the level of interest and concern on this subject and to assess the level of confusion on green matters, amongst its members.”