Talent test being conducted by Scottish marketing comms group

THE Scottish advertising and marketing community is being invited to take part in a survey measuring the availability of ‘talent’ in its sector, particularly in the digital aspects of it.

The survey, being carried out by Progressive, is being done on behalf of lobbying group, the Scottish Marketing Communications Action Group.

Progressive says: “For this survey, we have defined the digital sector as the use of computer/online technology for marketing and communication purposes.

“And, by ‘skills’, we are referring to the availability of suitably-qualified individuals to facilitate the use of the digital platform.”