IT was, broadly speaking, a good month, last month, for average newspaper sales in Scotland, with most titles enjoying an increase, compared to July.
Among the big sellers, the Sunday Mail enjoyed an average increase of almost 20,000 copies – from 454,865 in July to 473,482 last month – while The Sun was up over 10,000 copies – from 397,509 to 409,034. Say the ABCs, The Daily Record also enjoyed a hike: from 363,543 to 375,235.
The Sun’s figure represents a year-on-year increase, despite its price increasing from 10p to 20p. This time last year, the paper sold an average 407,294. Meanwhile, 12 months ago, the Record was selling an average 392,844.
Elsewhere, the figures read as follows:
News of the World 301,117 (compared to 284,350 for July), Sunday Post 278,408 (compared to 274,187), Scottish Daily Mail 127,519 (130,557), Scottish Mail on Sunday 117,901 (115,003), Scottish Daily Star 96,236 (95,418), Scottish Daily Express 85,230 (79,493), Scotland on Sunday 72,826 (60,500), Sunday Times Scotland 71,107 (64,526), Herald 68,641 (65,891), Scotsman 57,595 (53,256), Sunday Herald 52,729 (48,746), Scottish Sunday Express 52,728 (48,543), Daily Star – Sunday 42,407 (32,787), Scottish Daily Mirror 35,816 (34,705), Scottish Sunday Mirror 33,407 (33,628), Times 30,620 (27,395), Daily Telegraph 26,128 (24,727), People 24,889 (23,900), Observer 23,715 (20,855), Sunday Telegraph 23,429 (21,661), Guardian 17,694 (15,682), Independent 9,888 (9,382), Independent on Sunday 9,085 (8,927), and Financial Times 5,576 (5,333).
