Trend aiming to set new style standards

IT is being described as “the first serious magazine for style-conscious professionals of Aberdeen city and shire”.

At 56 pages, with a circulation of 7,500, ‘Trend’ is the latest in free, glossy magazines being launched in Scotland.

In the footsteps of rivals such as I-on – distributed in Edinburgh and Glasgow – Trend is being launched on Thursday, will be A5 in size, and “distributed through up-market restaurants, retailers, hairdressing and beauty salons, and targeted at the 25-plus market with a high disposable income”.

Edited by Niki Tennant – who has worked for the Daily Record and a number of evening titles, including the Aberdeen Evening Express – Trend will comprise a 60:40 ratio of editorial to advertising.

Says director, Gill Buyers: “Aberdeen has a high proportion of individuals who appreciate, and more importantly, can afford, the finer things in life. We are aiming to position Trend as the style bible that is a must read and a key publication for companies wanting to get product exposure to a prime audience.”

The publishing team also includes directors, Gary Sutherland, of EQ Design, and Alison Wilson.