Power of local press advertising extending online, Edinburgh audience to be told

RESEARCH indicating that advertising on the websites of local newspapers is more trusted than advertising on most other websites is being presented this morning in Edinburgh, by its commissioners, the Newspaper Society.

Edinburgh-based ‘ad space buying agencies’ such as Feather Brooksbank and MediaCom will be represented at a seminar being held at The Scotsman newspaper, this morning.

They will hear that findings from two previous pieces of research commissioned by the Newspaper Society have been echoed in this latest research, namely that, by virtue of the fact that local newspapers are deeply trusted, so the ads in them are trusted.

“Ad skipping doesn’t happen in the local press,” says the Society’s marketing director, Robert Ray. “In fact, it’s for the ads that many people buy their local newspaper.”