Broons’ Burns booklet a sales booster

SCOTLAND’S favourite, mythical newspaper family – The Broons – is believed to have proved a superb circulation booster for The Sunday Post, flagship of the Dundee-based DC Thomson media empire.

A 32-page full-colour booklet, The Broons’ Burns Night, in last week’s issue, is said to have added more than 40,000 extra sales.

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