Broons Burns Booklet a Sales Booster

Scotland’s favourite, mythical newspaper family – The Broons – has proved a superb circulation booster for The Sunday Post, flagship of the family-owned Dundee-based DC Thomson media empire.

A 32-page full-colour booklet, The Broons’ Burns Night, in last week’s issue, added more than 40,000 extra sales, and is already fetching up to