Sales soar by half for DC Thomson

A NUMBER of Scottish publications are showing increased average net circulations, according to the latest magazine sales figures.

And one of the highlights of the ABC’s consumer magazine figures – for the six months ending in December – is Dundee-based DC Thomson’s Bratz, which soared by 48.7 per cent to 64,279 copies.

Earlier this week, allmediascotland highlighted a number of prominent home-produced magazine sales, and here we feature a round-up of the remainder.

Of course, not all publications return their sales figure to ABC.

Other figures from the Thomson publishing empire include The Beano (74,419), The BeanoMAX (51,431), The Dandy (28,552), Goodie Bag Mag (28,552), and the Children’s Entertainment Package – Boys (154,400) and Girls (131,272).

However, sales of the company’s Scots Magazine dropped by 6.8 per cent, to 37,632, and the Weekly News fell ten per cent, to 70,576. Across its newspapers, magazines and comics  portfolio, DC Thomson now sells more than 200 million copies each year.

There was also good news at the Scottish Field where sales climbed by 4.7 per cent, to 14,106, but Newsquest’s Great Outdoors dropped by 5.8 per cent, to 10,705, and Homes & Interiors Scotland plunged 28.5 per cent, to 11,200.

The Times Education Supplement Scotland had a good year – up 17 per cent, to 7157. Locations Scotland was down  3.4 per cent, to 24,918.

On the motoring front, Auto Trader Scotland was down 9.2 per cent, to 15,077. Ad Trader Scotland (Wednesday) was down eleven per cent, to 12,267 and Ad Trader Scotland (Saturday) down six per cent to 9,405.

However, Ad Trader Edinburgh and Lothians climbed by 13.2 per cent, to 3,693. Scotland in Trust, the National Trust for Scotland’s magazine, showed a 4.9 per cent increase, to 179,082 copies.