Gorman appeals for improved digital content

MARKETING agencies are being urged to improve the quality of their digital content by the head of a group representing Scotland’s advertising and marketing community.

Mark Gorman – chair of the Scottish Marketing Communications Action Group – was speaking on a YouTube video, with Stewart Kirkpatrick, the former editor of The Scotsman’s website, scotsman.com

Kirkpatrick is a director of wOOtonomy, a content marketing and digital consultancy.