Cyberspace campaign launching again to attract students

A MARKETING campaign using blogs, social networks and YouTube is again being used by a Scottish university to attract students – using techniques honed this time last year in association with a Glasgow-based digital and creative agency.

Strathclyde University has re-appointed Nation1 to undertake the digital-based recruitment drive following the success of its original campaign 12 months ago.

Says Nation1: “It’s aimed at generating interest in the run-up to Christmas, to support the launch of English, Welsh and Irish Quest. The games will be sold across the UK through Borders, Tesco and other high street retailers.

“The campaign will be based on a themed treasure hunt and will involve players using Wikipedia and multiple online media to hunt for clues about their countries heritage in order to complete the quest and win a prize.”