Scotsman Sales Dip Below 50,000

Average sales of The Scotsman dropped below 50,000, last month, according to the latest circulation figures.

Say the July ABCs, the paper’s sales fell from an average 50,181 in June to 48,236 last month – as measured by ‘average net circulation’.

The figures, however, brought continuing cheering news for the Daily Record, in its race with the Scottish Sun, to be the country’s biggest-selling daily newspaper. Once again, it narrowed the gap between the two titles.

Last month, the Scottish Sun sold an average 371,162 copies (down from an average 384,709 in June), while the Record netted an average 344,481 (compared to 355,123 the previous month).

In other words, during July, a gap of 26,681 separated the two titles. In June, it had been 29,586, while, in May, it had been 36,143.

Meanwhile, the Sunday Mail continues to be the biggest-selling newspaper in Scotland, though its average was yet again down, from 445,678 in April, 445,096 in May, 437,386 in June, to 422,343 last month.

Average Net Circulation figures include free give-aways.

The other figures, at a glance, are:

Scottish News of the World 272,392 (compared to 279,674 for June), Sunday Post 258,763 (compared to 261,821), Scottish Daily Mail 122,274 (121,214), Scottish Mail on Sunday 109,526 (110,357), Scottish Daily Star 84,371 (86,624), Scottish Daily Express 72,589 (74,778), Sunday Times Scotland 63,821 (66,606), The Herald 60,839 (63,511), Scotland on Sunday 56,650 (63,464), Sunday Herald 43,064 (45,148), Scottish Sunday Express 41,141 (43,430), Scottish Daily Mirror 30,720 (31,564), Scottish Daily Star – Sunday 30,629 (30,218), Scottish Sunday Mirror 27,833 (28,922), The Times 27,058 (27,935), The Daily Telegraph 23,338 (24,742), The Observer 20,757 (21,650), Sunday Telegraph 19,854 (20,767), The People 19,687 (19,826), The Guardian 14,968 (15,787), The Independent 9504 (9405), The Independent on Sunday 7925 (8760) and Financial Times 4988 (5151).

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