Classic Case Teases Out Shennan’s Point

Francis Shennan picked his words carefully on Tuesday evening while speaking on the legal pitfalls of public relations.

The journalist and law lecturer was the guest presenter at an event being staged by the Chartered Institute of Public Relations and beforehand he had the radio station, Classic FM, enquiring about a tease question in his pre-publicity.

In a flyer he helped to prepare, Glasgow-based Shennan asked: “Why did the wrong movement hit Classic FM with a copyright claim from beyond the grave?” Cue a phone call from Classic FM asking him what he was referring to.

The purpose of the question was to remind PR agencies that